Don’t be a sheep – the new campaign from premium headphones brand Ausounds

Ausounds enlists rapper Smokepurpp in latest ground-breaking Be Different campaign which encourages consumers to embrace individuality.

LA-based headphone giant Ausounds has launched a ground-breaking campaign urging consumers to stand out from the crowd.

Be Different campaign

The Be Different campaign, which daringly suggests Apple has a sheep-like following among consumers, is designed to inspire music and tech enthusiasts to break the mould and aims to empower people around the world to Be Different. The bold advertising strategy will help to build on Ausounds’ ever-growing presence in the UK after launching late last year, as well as reminding consumers Apple isn’t the only option in premium headphone tech. Ausounds products have been created specifically for music lovers and producers and designed by a team of industry experts. Instead of going with the crowd, the campaign suggests that users have another option and do not need to be sheep following the herd. Ausounds hopes that the messaging will bring in more early-adopters, as well as those looking to try something new.

As part of the launch, Ausounds has teamed up with Smokepurpp, an influential American rapper, producer and songwriter who channels uniqueness into his music and style. The campaign features a stylish video starring Smokepurpp alongside Yung Raf and showcases Ausounds headphones. The addition of Smokepurpp to the Ausounds ambassadors adds to the stand-out messaging of not only the campaign, but also the overall brand identity. “We are excited to launch this progressive campaign to show music-lovers and creators that we embrace your individuality and hope to empower people around the world to be different,” said Marcus Sanchez, President and CMO of Ausounds. “We look forward to seeing the world’s reaction to our motivating message.”

Ausounds has seen great success in the UK since launching in November earlier this year and continues develop ways to inspire music lovers and music creators across the globe. The brand was recently awarded Hi-Fi+’s High Value Earphone of the Year award for the AU-Flex. To celebrate the launch of the campaign Ausounds will be running a competition to win a set of premium true wireless headphones across its UK Instagram account.

Be Different campaign

To enter the competition follow them at Instagram and keep an eye out for details.

About Ausounds

Ausounds represents the future generation of audio technology. With all products designed for music lovers and music creators, Ausounds’ products deliver the full music experience to the listener. Marcus Sanchez, President and CMO, said: “The role of music creators in the industry is tantamount to everything; this is where our sound comes from. We wanted to create a brand that addresses the many needs of creators at all levels – in their everyday lives and in their work. Using our industry knowledge and working with music influencers and leaders, we are redefining the sound of audio.” Through combining innovative technology with style and design, Ausounds’ products deliver the full music experience to the listener – just as the producers and songwriters intended for it to be heard. Ausounds is also working with music influencers and leaders, such as one of its brand ambassadors, five-time Grammy Award-winning producer Brian Kennedy. Ausounds products are available to purchase from, richersounds and Currys.

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