The audio was streamed in real time in MQA to audiences in 90 Bluesound dealers across UK, Europe and South Africa.
The inaugural Master Sessions event at London’s British Grove Studios on 5 February featured the live audio stream of SEED Ensemble to audiences at Bluesound dealerships across UK, Europe and South Africa. The event also included a music and tech-themed panel discussion moderated by British Underground’s Crispin Parry, with Justin McKenzie of Jazz re:freshed and SEED Ensemble members Cassie Kinoshi and Shirley Tetteh.
Crispin Parry, CEO, British Underground:
“It was fantastic to be part of The Master Sessions live audio stream with SEED Ensemble at British Grove studios. It’s a pleasure working with MQA and Bluesound, and it’s great to see what a creative partnership between Arts Council England-supported organisations and music technology companies can deliver.”
Yvette Griffith, Exec Director, Jazz re:freshed:
“We were proud to be a partner in The Master Sessions European livestream, presenting 10 piece ensemble, SEED. Working with MQA and Bluesound’s technology provides us with the opportunity to convey the detail and quality of sound in UK jazz and ensure its reach continues to be worldwide.”
Bob Stuart, Founder, MQA
“Through The Master Sessions partnership, we’re enabling audiences at Bluesound dealerships around the world to hear incredible live performances, in the highest quality audio and in real time, from some of the most exciting talent on the British jazz scene.
MQA’s promise is: ‘Take MeThere – to the original performance, wherever you listen’ and when listeners hear MQA Live audio, they tell us they feel like they are in the venue. When included in HD video, MQA Live audio transforms the concert experience.”
June Ip, VP Marketing, Lenbrook
“Bluesound and BluOS products once again demonstrated their bullet proof reliability in decoding and streaming to over 80+ locations across Europe in full 24 bit, 192 kHz audio. A unique experience demonstrating the investment benefits in our products. Bluesound products and technology partners like MQA are helping to encourage discovery of new music and allow for all artists of any genre to reach a global consumer base, direct to any room in a consumer’s home.”